Golf Tech is strengthening its course equipment business: Rupert Eichler is our new Category Manager Course Equipment. He is responsible for developing the division and our own brand Dura Range further – and brings a perspective that is rare in our industry.
From the drawing board to the course
Rupert comes from golf course and landscape architecture. For years he got to know golf facilities where they begin: on the drawing board and on the construction site. He knows why a tee sits where it does, how a green is laid out and a bunker built, which paths a course needs and what all of that means for daily operations later on.
That knowledge is what makes the difference in course equipment. Someone who understands how a course is conceived and built can advise on what range, green and course really need: which equipment suits the facility, where it belongs, how it holds up day to day and how it makes the greenkeepers’ work easier. For our customers, that means a partner who thinks about their facility from the first sketch to daily operation.
The first week: out with customers
Within his first few days Rupert was already visiting his first customers and getting to know their courses first-hand – sitting down with general managers and course superintendents to talk about their needs, their infrastructure and how to improve their facility further.
“After years in golf course and landscape design, I am used to seeing courses from the perspective of drawing boards and construction phases. Sitting down with general managers and course superintendents to talk about their needs, infrastructure and ways to improve performance has been a welcome change. Those conversations have made this first week particularly rewarding.”
His task: developing course equipment and Dura Range
Course equipment is the division we are expanding most at Golf Tech. Rupert leads it as Category Manager: the assortment, its further development and looking after our customers together with Gerhard Rainer in course equipment customer service. At its centre is Dura Range, our own brand for range, putting green and course, relaunched with the 2027 catalogue – read the whole story here.
With a golf course architect leading course equipment, the way we develop products and the way we advise is changing: closer to the facility, closer to the people who keep it in shape every day.
Welcome to the team
We are delighted to have Rupert with us and wish him every success. You can reach him at eichler@golftech.at and +43 1 867 43 33 – or via our Course Equipment page.