Who We Are
Europe's largest independent golf distributor – family-owned since 1988
A Family Business with Global Reach
Golf Tech has been family-owned since 1988. Founded by Thomas Reiter, then still a student at the Vienna University of Economics, a small import idea has grown into one of the world's leading golf suppliers – without ever losing the character of a family business.
As one of the few importers, we cover the entire needs of a golf operation: pro shop, course equipment, machinery and e-carts. Sports retailers, pro shop operators, golf courses and greenkeepers across Europe rely on our expertise.
Our Mission
To provide pro shops, golf courses and retailers not just with products, but with the technical and entrepreneurial know-how that carries their business success. We see ourselves as a complete solution – from the club rack in the pro shop to the driving range and the greenkeeper's machinery fleet.
Our Vision
Golf in Europe and beyond should become simpler, more technical and more accessible – for players as well as for the businesses that make the game possible. This conviction has carried us for over 35 years and through every new generation of the company.
Three Things That Distinguish Us from Anonymous Corporate Structures
Responsibility Instead of Distance
Nobody here makes decisions anonymously from a head office. Whoever talks to Golf Tech talks to people who personally stand behind quality and their word – since the company's very first hour.
Globally Connected, Locally Rooted
With our own locations in Austria, Germany, the UK and the USA, we are present where international trends emerge – and deliver them efficiently into your local market.
First-Hand Technical Know-How
With BIG MAX, Golf Tech owns its own globally leading brand for trolleys and bags. We co-develop, test ourselves and know the technology behind pro shop and course down to the last detail.
Partnership Means Putting Ourselves in the Customer's Position
Three principles define how we work:
We Listen
Every recommendation is based on the location, the customer base and the goals of the individual operation – not on a standard package.
We Act Ahead
Instead of just reacting to enquiries, we actively share our market knowledge so our partners can capitalise on upcoming trends early.
We Think Long-Term
Consulting takes time – we invest it, because the best solution for our partners' facilities is also the best solution for our shared future.
Everything in Golf
From course maintenance and course equipment to the complete pro shop range, we offer you everything from a single source.
Company History
From the founding in 1988 by Thomas Reiter, through the birth of the BIG MAX brand – named after his son Maximilian – to today's status as Europe's largest independent golf distributor: read our story.
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